Brandon Olson.Marketing & CommunicationsLet's talk

Marketing & Communications Consultant  |  Fractional Leadership

Build something. Fix something. Get something important done.

Experienced marketing and communications leadership when you need it, without the full-time commitment.

Whether you're launching something new, tackling a challenge, or simply need an experienced leader to get an important project across the finish line, I can help.

I partner with organizations to develop strategies, solve problems, and execute marketing and communications initiatives that move their businesses forward.

Let's Talk About Your Project Strategy without the handoff
Build.Turn ideas into programs & resultsFix.Find what's not working. Make it better.Lead.Leadership without the full-time hire

Why work with me

The right expertise. Right when you need it.

Not every business challenge requires a new hire, a large agency, or a lengthy consulting engagement.

Sometimes you need someone who can step in, understand the business, identify what needs to happen, and get to work.

With more than 20 years of experience across B2B and B2C marketing, technology, SaaS, franchise organizations, and corporate communications, I bring both strategic perspective and hands-on execution.

I work with organizations on defined projects, ongoing contract engagements, and fractional or interim leadership assignments.

  • B2B & B2C
  • Technology
  • SaaS
  • Franchise
  • Corporate Comms

Services

How I can help.

Starting something new, improving what's already there, or keeping critical work moving. Most engagements touch more than one.

01New initiatives

Build.

Turn ideas and opportunities into strategies, programs, and results.

Launching a product? Repositioning your brand? Building a marketing program from scratch?

I help organizations develop and execute initiatives that support their business objectives.

  • Marketing and communications strategy
  • Brand positioning and messaging
  • Go-to-market strategy and product launches
  • Integrated marketing campaigns
  • Content marketing and thought leadership
  • Executive and corporate communications
  • Internal communications programs
  • Customer engagement and lifecycle marketing
02Existing efforts

Fix.

Find what's not working. Figure out why. Make it better.

Sometimes the challenge isn't starting something new. It's improving what's already there.

I help organizations assess existing efforts, identify opportunities, and implement practical solutions.

  • Marketing and communications assessments
  • Brand and messaging refreshes
  • Campaign performance and optimization
  • Email marketing and automation
  • Marketing operations and CRM processes
  • Internal communications effectiveness
  • Content and channel strategy
  • Workflow and process improvements
03Teams & priorities

Lead.

Experienced leadership without the full-time commitment.

When teams are stretched thin, leadership positions are vacant, or important initiatives need dedicated attention…

I provide the experience and direction to keep things moving.

  • Fractional marketing and communications leadership
  • Interim leadership and team management
  • Strategic planning and prioritization
  • Cross-functional project leadership
  • Executive communications counsel
  • Agency and vendor management
  • Team coaching and development
  • Hands-on support for critical initiatives

My approach

Strategy without the handoff.

I don't just tell you what needs to happen. I help make it happen.

My approach combines strategic thinking, practical problem-solving, and hands-on execution.

I can help you understand the challenge, develop a plan, bring the right people together, and execute the work.

  1. Understand the challenge
  2. Develop a plan
  3. Bring the right people together
  4. Execute the work
NoUnnecessary complexity.
NoRecommendations that sit on a shelf.
JustExperienced support focused on moving your business forward.

Experience

Experience that spans strategy and execution.

Over the course of my career, I've helped organizations navigate business challenges, build marketing programs, strengthen communications, and bring new initiatives to market.

A few examples of the work I've led:

  1. 01

    Brand Transformation

    Led corporate rebranding and website relaunch initiatives to strengthen positioning, clarify messaging, and support business growth.

    BuildFix
  2. 02

    Product Launches & Go-to-Market

    Developed and executed integrated communications supporting new SaaS products, services, and customer offerings.

    Build
  3. 03

    Marketing Operations

    Led CRM and marketing automation implementation initiatives, improving processes, campaign execution, and organizational capabilities.

    FixLead
  4. 04

    Corporate & Internal Communications

    Developed communications programs connecting leadership, employees, franchisees, and customers, including change communications and critical business announcements.

    LeadBuild
  5. 05

    Content & Thought Leadership

    Built content programs, executive thought leadership initiatives, and campaigns designed to engage audiences and strengthen brand credibility.

    Build

Engagements

Flexible ways to work together.

Defined scope

Project-Based Engagements

Have a defined challenge, launch, or initiative? I'll help you scope the work, establish deliverables, and get it done.

Added capacity

Ongoing Contract Support

Need additional marketing or communications capacity? I can provide ongoing strategic and hands-on support.

Leadership seat

Fractional & Interim Leadership

Need experienced leadership without making a permanent hire? I can step in to lead teams, guide strategy, and manage important priorities.

Everything else

Special Projects

Have something that doesn't fit neatly into a category? Some of my favorite projects start with, “We've got this problem…”

Contact

Let's solve something.

Have a marketing or communications challenge? Let's talk.

Whether you're building something new, improving what's already in place, or looking for experienced leadership to help move an important initiative forward, I'd welcome the conversation.

Tell me what you're working on, what's getting in the way, or what you need to accomplish.

Brandon OlsonMarketing & Communications Consultantbrandon@brandonpolson.comLinkedIn ↗

Start a conversation

A few lines is plenty. I'll reply personally.

No obligation, no sales sequence. Just a conversation.